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Lou Antonio About YSN
Lou Matera, CEO Youth Sport Nutrition Story

About YSN

The story of a food revolution

Kids have to fuel right - to feel right.

Over 1 Million shakes sold globally

Inspired by the dedicated parents, hardworking coaches and thousands of kids we've met on the journey. Founded by a frustrated Sports Scientist, and his ever-growing team.

Our story

Sports Scientist at Premier League football club, founders Lou and Ben noticed that it's common for youth players to not eat enough to ensure that their heightened nutritional needs are being met.


At the time, there was no quick, convenient solution to help parents provision their kid nutrition before, during or after sport.  McDonalds or vending machine snacks were the go-to. There was also a significant gap in education that wasn't being filled by clubs.

YSN was set up to develop a range of products and education platforms that ensured active children have everything they need to survive and thrive.

Our mission

Encouraging children to live a healthier, happier life through the power of nutrition

Lou Antonio Matera Founder and CEO Youth Sport Nutrition

Founder Interview

How and why we developed the YSN range

Education is Everything

As a large team of sports nuts ourselves, we understand what active kids need in order to prosper.

It's vital to us that we use every opportunity possible to educate kids, parents and their support teams.

We achieve this by ensuring that we're leading the way in presenting key nutritional education across all of our platforms.

We have a food-first blog, meal prep app, 1-1 nutrition services, nutrition downloads and club workshops presented to teams worldwide.

How it started:

The first batch of NUTRI-TEEN Shakes (initially called PRO-TEEN), run from our founders spare room in 2017 after 2 years in R&D.

How it's going:

With over 1.2million servings sold globally, YSN are now the global leader in active children's nutrition.

We listened to parents

We believe in a food first approach, but we understand that this may not always possible due to four main barriers:


Parents sometimes lack knowledge on what the best foods are for their active kids


Young people are notorious for being very fussy eaters, leading to deficiencies


Parents sometimes struggle to shop, buy, prepare, cook or transport wholefoods on the go


Eating the right food all the time can be expensive, especially if you find one or all of the above a struggle


Changing the game

Over the course of 2 years, the YSN range was specially designed to meet the unique advanced nutritional demands and values of active children. This is to serve as an alternative to fast or junk foods, or skipping meals.

💚 Kids fussy eaters? Use our 100% happiness guarantee* if the first flavour you try isn't right


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