The story of a food revolution
You've got to refuel right - to feel right.
Over 300,000+ shakes sold globally
Inspired by the dedicated parents, hardworking coaches and thousands of youth athletes we've met on the journey. Founded by a frustrated Sports Scientist, and his ever-growing team.
How it started:
The first batch of PRO-TEEN, run from our founders spare room in 2017 after 2 years of R&D.
How it's going:
With 300,000+ servinga sold, YSN are now the global leader in youth athlete nutrition
Working in top-flight professional football, our founders noticed that it's common for young athletes not to eat enough to ensure that their heightened nutritional needs are being met.
Active youths are at greater risk of nutritional deficiencies. They have to navigate rapid periods of growth, the high training demands of their sports, inconvenient meal schedules and most times, selective eating habits.
This places a heightened demand on their diet to help them fuel and refuel right to avoid deficiencies.
If you're a parent with active kids, it's important to ensure that they have the right tools for growth, health, performance, and recovery.
Parents shouldn't have to fret about their kids receiving enough nutrients from food. At the time, there was no quick, convenient solution to help parents provision their athletes nutrition before, during or after sport.
That's why we developed a range of products to ensure they have everything they need to thrive.
We listened to parents
Youth Sport Nutrition believe in a food first approach, but we understand that this may not always possible due to four main barriers:
Education - Lack of knowledge on why, what and when to eat.
Taste - Young people can be very fussy eaters.
Time - As a parent there is no goal nobler than helping your child chase their dream, but bills still need to be paid, and time is always running away.
Money - Eating the right food all the time can be expensive, especially if you find one or all of the above a struggle.