Working in top flight professional football, I noticed a large gap in the education and availability of quality nutrition for youth athletes. Most times, nutrition was an afterthought, or something that was being catered for by using unhealthy snacks from the vending machine, or drive-in fast food after training.
Elite youth athletes are at greater risk of nutritional deficiencies, owing to balancing rapid periods of growth, the high training demands of their sports, busy schedules and sometimes, selective eating habits. This places a heightened demand on their diet to help them fuel, and refuel right to avoid deficiencies. At the time, there was no quick, convenient solution to help parents provision their athletes nutrition before, during or after sport.
So, YSN was born with a mission to eliminate youth athlete undernourishment. Over the course of 2+ years, we developed PRO-TEEN, the worlds first sports recovery shake, specifically designed to meet the unique needs and values of youth athletes.
Lou Antonio Matera, Founder & CEO.
Youth Sport Nutrition believe in a food first approach for youth athletes, but we understand that this may not always possible. Below are the four main barriers that parents and youth athletes struggle with:
Education - Lack of knowledge on why, what and when to eat.
Taste - Young people can be very fussy eaters.
Time - As a parent there is no goal nobler than helping your child chase their dream, but bills still need to be paid, and between school runs and training commutes, time is always at a premium.
Money - Eating the right food all the time can be expensive, especially if you find one or all of the above a struggle.
Historically, sports supplements have been wrongly associated with big muscles, weight loss or containing harmful substances. In reality, powdered supplements are just food, designed for convenience. Contrary to popular belief, they won't make anyone bigger, faster or stronger.Supplements are always secondary to whole foods, but they aren't magic formulas. They simply contain all nutrients in one place, for added convenience. PRO-TEEN is also independently verified by Informed Sport, for maximum banned substance assurance for parents and athletes.
Parent rated excellent on TrustPilot, PRO-TEEN is something we're incredibly proud of, and it is making such a difference to our future sports stars.
Convenience - Life can be hectic as a rising sports star, or being the parent of one. PRO-TEEN can be made in under 20 seconds and all our YSN Kitchen App recipes aim for a preparation time of under 5 minutes.
Education - We believe that people need educated on the importance of nutrition from a young age. That's why we release 4 free Articles per month and offer our food planner App for free.
Affordability – No youth athlete should be undernourished or nutritionally disadvantaged due to socio-economic reasons, which is why our App & Articles are free and PRO-TEEN costs less than £1.99 per shake.
Highest Standard – The Youth Sport Nutrition manufacturing site is held in the highest regard and meets ISO 22000, ISO 9001, GMP, HACCP Standards. Every batch is approved by Informed Sport to ensure the products do not contain any prohibited substances. You’ll find a number on the back of every packet so you can check this yourself for maximum reassurance.
No Food Waste – You’ll only use the PRO-TEEN you need, and with a shelf life of 18 months there’s a good chance you won’t be throwing any out.
To serve parents, sporting academies, coaches and active youths, by providing a place to learn about, and implement a sports nutrition strategy.
Our aim is to support health, growth, normal development and sporting performance for our next generation. Our continued objective is to educate and raise awareness for parents, individuals and coaches around correct nutrition for youth athletes, ensuring we are supporting the demands of competing at elite level whilst encouraging increased participation, longevity and success in sport.
From busy mums to hard working dads, and bobsleigh champions to world-record holders, gymnasts and tired swimmers, our customers are what really make YSN great.