Kids have to fuel right - to feel right.
Over 1 Million shakes sold globally
Inspired by the dedicated parents, hardworking coaches and thousands of kids we've met on the journey. Founded by a frustrated Sports Scientist, and his ever-growing team.
Our story
Sports Scientist at Premier League football club, founders Lou and Ben noticed that it's common for youth players to not eat enough to ensure that their heightened nutritional needs are being met.
At the time, there was no quick, convenient solution to help parents provision their kid nutrition before, during or after sport. McDonalds or vending machine snacks were the go-to. There was also a significant gap in education that wasn't being filled by clubs.
YSN was set up to develop a range of products and education platforms that ensured active children have everything they need to survive and thrive.
Our mission
Encouraging children to live a healthier, happier life through the power of nutrition
Education is Everything
As a large team of sports nuts ourselves, we understand what active kids need in order to prosper.
It's vital to us that we use every opportunity possible to educate kids, parents and their support teams.
We achieve this by ensuring that we're leading the way in presenting key nutritional education across all of our platforms.
We have a food-first blog, meal prep app, 1-1 nutrition services, nutrition downloads and club workshops presented to teams worldwide.
How it started:
The first batch of NUTRI-TEEN Shakes (initially called PRO-TEEN), run from our founders spare room in 2017 after 2 years in R&D.
How it's going:
With over 1.2million servings sold globally, YSN are now the global leader in active children's nutrition.
We listened to parents
We believe in a food first approach, but we understand that this may not always possible due to four main barriers:
Education
Parents sometimes lack knowledge on what the best foods are for their active kids
Taste
Young people are notorious for being very fussy eaters, leading to deficiencies
Time
Parents sometimes struggle to shop, buy, prepare, cook or transport wholefoods on the go
Money
Eating the right food all the time can be expensive, especially if you find one or all of the above a struggle
Innovation:
Changing the game
Over the course of 2 years, the YSN range was specially designed to meet the unique advanced nutritional demands and values of active children. This is to serve as an alternative to fast or junk foods, or skipping meals.
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